Melissa
BUCK
emails
These email campaigns were sent to Finger Lakes Wine Country
subscribers—either consumers or industry professionals.
"I wanted to send along a little note about this newsletter…it’s the best one I’ve ever gotten from FLWC!! The layout is great and I love the three ways to plan! So informative, yet not too many options all at once! This definitely spoke to me and I can't wait to catch the next one!"
"What a great e-newsletter. Big kudos on the content and making it as easy as 1-2-3 for people to plan a trip! Love the visuals, simple text and non-cluttered look. Love, love, love the look on mobile. I know you don’t need me to say it but YOU ROCK!!"
After taking over the management of email campaigns, I redesigned the template and tweaked the tone and strategy. These changes resulted in significantly increased open and click rates over previous email campaigns.
↑ 33.5%
open rate
↑ 116.25%
click rate
These branded email campaigns were designed to be
used as templates for email newsletters.
